[citation needed] The sound of joik is comparable to the traditional chanting of some Native American cultures.
According to oral traditions, the fairies and elves of the arctic lands gave joiks to the Sámi People.
The assimilation policies (Norwegianization and similar) and the views of churches and ecclesiastical movements on joiking as sin have played important roles in its devaluation.
[citation needed] However, there are other forms of joik (in the expanded sense of the word) that have a more epic type of lyrics.
[11] Some of the Sami people's traditional Noaidi beliefs and practices shared important features with those of some Siberian cultures.
[citation needed] Even though joiking is a traditional form of singing, it has found its way into modern-day pop culture through adaptation and commercialization by various artists.
[16] Through its inclusion in other popular films, the Sami culture and joiking in particular has managed to achieve national acclaim.
[citation needed] Joiking is also an important element of the Sami Grand Prix, an annual music competition modeled after the Eurovision Song Contest.
This competition draws contestants from Norway, Sweden and Finland, with strong representation from minorities belonging to the Sami community.
Specifically, the emergence of Sami-owned record company, Jårgalæddji, in Norway, that resulted from a collaboration between Sami musicians.
[19] This led to an unprecedented commercialization of Sami music, as well as the performance of joiking, which was a crucial focus of the Jårgalæddji.
In particular, Fjallgren won the Swedish Talang 2014 competition, a reality talent show, through his moving rendition of traditional joik songs.