Yongsan Electronics Market (Korean: 용산전자상가) is a retail area in Seoul, South Korea.

Korean-made products generally cost 20% less here than other retail outlets, while imported items can be as much as 50% cheaper.

Some stores operate like traditional retail shops, with set prices, name brands, and warranties.

Located in the western part of Yongsan Electronics Market, it mainly handles electricity and lighting equipment.

It was a shopping mall connected to Yongsan Station on Subway Line 1 in the Seoul metropolitan area, but it was all demolished around May 2014.

From such conducts, Netizens coined new word, Yong pali,[3] meaning Salesperson in Yongsan to criticize their shameless sale behavior.