Yoni Bloch (Hebrew: יוני בלוך; born August 11, 1981) is an Israeli musician, songwriter, composer, rock singer and hi-tech entrepreneur.

The daughter of the chairman of the record company NMC heard Bloch's songs on the site and introduced his music to her father.

In this album there's his cover to the ballad "Annabel-Lee" written by Edgar Allan Poe, and was translated to Hebrew by Ze'ev Jabotinsky.

Bloch was a guest judge on the 5th season of the Israeli version of American Idol - "Kochav Nolad".

- The album contains the singles "Achraiut", 'אחריות' ("Responsibility"), "Nof Acher", 'נוף אחר' ("Different View"), "Siba La'azov", 'סיבה לעזוב' ("Reason to Leave") and the title track.