Yorcard was an electronic smart card ticketing programme in Yorkshire.
The company's mission was to create a multi-operator smart ticketing system in the whole of the region of Yorkshire and the Humber, ensuring that provision is made to support (especially) smaller operators, multi-operator travel card organisations and regional local authorities.
One of the strands of Yorcard's integrated ticketing strategy is to provide a very low-cost pre-paid smart card solution (similar in concept to Oyster's "Pay as You Go" product) for use by all the transport operators in the region.
A trial of LASSEO based encoding was trialled in 2010 to see how the card could be used to allow citizens access to leisure and library services.
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