[9] An avid sportsman since his childhood, Yorgo says that skateboarding shaped his aesthetic sensibility and visual literacy, while snowboarding was the springboard for his entire professional career: in 1996, freshly graduated from ESAG Penninghen, he sold his final art school project, a logo and a range of snowboards, to Rossignol.

[10][11][12] His graphic design studio Yorgo&Co, founded in Paris in 2011, works with luxury, art, fashion, sports, media and automotive brands such as Artcurial,[13] Cartier,[14] Diptyque,[15] Hermès,[16] Hôtel de Crillon,[17][18] Lacoste, Louis Vuitton,[14] Loro Piana, Martell,[19][20] Omega[21] and Swatch,[22] among many others.

Yorgo Tloupas has been involved in blackcrows skis from the start, and today he helps the brand grow, both as a shareholder and as its design director.

[24] He teaches logo design at ESAG Penninghen, IFM, ECAL as well as SciencesPo Paris, and holds conferences and talks worldwide.

[33] In 2013 he launched the French edition of one of Condé Nast's most iconic titles, Vanity Fair, and art directed the magazine until 2021.

In 2016 Yorgo&Co designed signage, way-finding, and venues logos for the reopening of the Rosewood Hôtel de Crillon in Paris[18][17] and for the French auction house Artcurial.

[45] The logo of Les Inrockuptibles was redone, in 2021, to mark the release of the monthly magazine's edition, art directed by Yorgo Tloupas.