The Yorkshire Trading Company is a chain of variety and discount stores founded and based in Northern England, it is a family-run business dating back to 1954 and is now into the third and fourth generations.

It operates 34 Yorkshire Trading Company stores from as far north as Berwick-upon-Tweed in Northumberland to Melton Mowbray in Leicestershire.

In 1954, John Nichols opened his first shop in Kingston upon Hull, by 1985 the Nichols family (John, his wife Molly and his two sons Paul and Robert) had eight stores in towns such as Whitby and Bridlington, and in 1995 the store count had increased to 12 with locations in Richmond and Ripon.

In 2015, work was completed on the construction of a new purpose built distribution centre and head office, costing £7 million, located at Kellythorpe Industrial Estate, Driffield.

As of 2018 four Goodwins branded stores where operational, the original being found in Bridlington and the others in Northallerton, Redcar and Richmond.