The money received from the hosting provider was decided to be invested in the banner business, popular at that time in Ukraine.
It included exclusively online media, and the main condition for cooperation was the placement of the banner in the most advantageous place.
The news agency RBC-Ukraine was established in 2006 as a branch of the Russian media holding RBC Information Systems.
[7] This was indirectly confirmed by the absence of mentions of the Ukrainian agency in the annual report of the Russian RBC for 2010.
[10] The project quickly found its niche in the Ukrainian media market and continues to dynamically develop its audience.
[13] Journalists of the publication assumed that the formal reason for the blocking was an article titled "Putin died" (Russian: Путин умер), which appeared on the subsidiary project "Styler".
[14] As of the beginning of 2020, "RBC-Ukraine" topped the ranking of the most visited Ukrainian internet publications, according to data from the international online research agency Gemius.