The song was initially included on the band's debut full-length album, Nothing Lasts Forever (And It's Fine), which was released on 20 April 2017 via Stockholm-based indie label Icons Creating Evil Art, before being licensed to Sony Music's RCA Records after achieving viral success.

The song achieved its initial viral success after being used in a Movistar commercial in Mexico promoting safety for young people meeting each other online.

[citation needed] According to Cole and Shpresa, the main lyric in the song, you look like yourself but you're somebody else was "more a matter of one speaking to oneself than to another person."

[The song] ended up taking on multiple meanings and perspectives but the root of it at the beginning was as a sort of self-talk, self-therapy.

Steve Baltin, writing for Forbes Magazine wrote that "[Flora Cash's] brilliant "You're Somebody Else" is arguably the most intriguing song on radio this past year.