[3][needs update] Many users perform music, game, engage with their fans or dance,[4] others talk or make jokes.

In 2019, in an attempt to bring user broadcasters and fans back, YouNow developed and implemented similar features that Live.me and Twitch already had on their social media platforms.

Gold bars replaced likes as the in-app currency on the lower priced YouNow gifts at time of this redesign.

YouNow continuously monitors broadcasts for violations to the community standards and site rules or the terms of service.

YouNow has stricter rules for those under 18 and adults interacting with minors on the platform and reports all incidents related to child victimization to the NCMEC.