The service is available on internet connected devices such as computers, game consoles and selected smart TV's and Blu-ray players.

The service is an internet television alternative to Foxtel's existing cable and satellite pay television service, allowing consumers to subscribe without a lock-in contract and access it via a range of internet compatible devices (as opposed to requiring a new iQ4 set-top box).

As well as access to linear channels, the service would also make associated on-demand and catch up content available to subscribers.

[8] A re-allocation of resources towards more on-demand content, based on a review of customer viewing habits was provided as the reason for the reduction in linear channels;[9] however, pricing for the service's entry level packages was to remain unchanged.

[13] A custom-made Technicolor Skipper running Android TV, the box is the flagship device for the Foxtel Now product.

The launch included a small controversy, as Foxtel had previously promised the box would ship with the Netflix app available.