The central aim of the scheme is to empower Nigerian youth by providing grants to small business owners.
It is run as a competition where entrants submit business plans which are evaluated by the Enterprise Development Center of The Pan-African University.
[5] In June 2016, the Federal Government, through the Ministry of Finance, said that it would consult with beneficiaries and other concerned parties on restructuring the multi-billion Naira Youth Enterprise with Innovation in Nigeria through the YouWin!
As follow-up, the Director of Information at the ministry, Salisu Dambatta, issued a statement saying that a weekly print media enterprise education programme designed to assist entrepreneurs to start, plan and grow their businesses would be launched soon by the Youth Enterprise with Innovation in Nigeria (YouWiN!Connect), and that the publication would be syndicated in five national newspapers.
[7] Members of the advisory board include the Finance Minister, Kemi Adeosun; Minister of State, Industry, Trade and Investment, Aisha Abubakar; founder and C.E.O of House of Tara International and pioneer of the bridal make-up profession in Nigeria, Tara Fela-Durotoye, Former Banker and current MD/CEO of L & Z Integrated Farms, Alhaji M.D.