[1] The first version aired on NBC daytime from April 1, 1963, to September 26, 1969, with revivals on ABC in 1975 and in syndication from 1978 to 1979.

Similar to the announcer's function on Password, either Stewart or Harlan would whisper the name being guessed, along with a description.

If the contestant won the front game 3–0, winning the Bonus Board on the first clue awarded the $300 plus a new car, usually a Pontiac.

Home viewers whose Bonus Board clue led to a car win also won a special prize.

On the primetime version, two new players competed for the entire show with a trip awarded to whoever won the most cash.

At the Bonus Board, the contestant had to give a maximum of six (originally five) clues to four famous names or places to the celebrities.

began as a local series on Los Angeles station KTLA in November 1962 with Jack Barry, still in exile from the networks in the wake of the 1950s quiz show scandals, as host.

moved to NBC's afternoon lineup on April 1, 1963, at 3:30 PM Eastern (2:30 Central) with Tom Kennedy replacing Barry as host.

The 1975 revival was also given a trial run on KTLA, airing on Sunday nights from April to June 1975.

Originally hosted by local radio personality Clark Race with Kennedy as a regular panelist, these roles were reversed later in the show's brief run.

Kennedy was called upon to reassume his role as the show's host, doing so ten days after ending a three-year stint on ABC's Split Second; the show entered ABC's schedule on July 7 at 4:00 PM (3:00 Central), replacing The Money Maze.

However, many affiliates either tape-delayed the network feed until the next morning or preempted the 4:00/3:00 slot entirely, garnering low ratings for the revival despite facing NBC's soap opera Somerset and two low-rated CBS games, Musical Chairs and Give-n-Take.

returned on September 18, 1978, as a daily syndicated series, with Viacom Enterprises serving as the co-producer.

This version did not sell to many markets, and those who ran it tended to do so in non-peak slots (save for WPIX in New York, which aired it at 8:30 PM as part of a primetime syndicated game show block with the premiering Tic Tac Dough and reruns of the syndicated editions of Let's Make a Deal and To Tell the Truth, as did KHJ-TV in Los Angeles).

Composer Rex Koury was the musical director for the 1960s version, leading a small combo in the studio consisting of organ, xylophone and harp.

Koury would play appropriate music after each name was guessed, or a generic "win cue" when a game was won.