The label[2] specialized in independent punk music, including live releases of German and other international acts.
The label maintained a strict DIY ethic, producing all of its albums by itself and selling them at discount prices without the help of major distributors.
But How To Live It?, Verbal Assault, Arm, Target of Demand, Raped Teenagers, Pullermann, Kina, Scream, NoNoYesNo, Melvins, Neurosis, Steel Pole Bath Tub, Party Diktator, Wasteland, Helios Creed, The Notwist, Shudder to Think, Articles of Faith, Leatherface, Jawbox, Poison Idea, Hard-Ons, Lars Holzapfel, Wool, Samiam, Plexus, Headroom, Overdose, Girls Against Boys, Texas Is the Reason and The (International) Noise Conspiracy have released records on Your Choice.
Craig Wedren's voice is as clear and operatic as it is on their studio records.Their shows were clinics in intensity and band chemistry.
They had one of the finest rhythm sections of their time in bassist Kim Coletta and drummer Zach Barocas (affectionately credited as "Lovey" in the sleeve -- don't be fooled), and guitarists J. Robbins and Bill Barbot always created an unholy racket in the vein of Gang of Four, Big Black, and Naked Raygun.