Your LL Bean Boyfriend

It was started as a joke but has spawned a companion blog named Your LL Bean Girlfriend and several imitators.

She explained that, due to her background as a Mainer, she found "outdoorsy" men in flannel and cable knit sweaters attractive.

[2] Due to requests from followers, Pride created a companion site called Your LL Bean Girlfriend in January 2013.

These captions are often Maine-specific and refer to stereotypical Maine activities such as "antiquing in Wiscasset" and sea kayaking.

[5] Along with the images, Pride converses with followers of her blog, offering tips for finding potential LL Bean Boyfriends and how to spot them.