[4] Among those interviewed for the documentary were Jessica Biel, James Cromwell, Kaley Cuoco, Bo Derek, Gloria Estefan, Jorja Fox, Leo Grillo, Tippi Hedren, Katherine Heigl, Christopher Hitchens, Margot Kidder, Jennifer Lee, Joe Mantegna, Mark McGrath, Esai Morales, Shelley Morrison, Alexandra Paul, Ben Stein, and Betty White,[5] as well as many individuals involved with animal rights movements.

Maura Flynn and Curt Johnson agreed to make a documentary film which would focus on PETA, taking a critical view of the group's actions.

"[9] Eye Weekly reviewer Jason Anderson wrote of the title, "It’s just one example of the extreme rhetoric and inflammatory tactics (sometimes literally so) that exist within the animal-rights movement, a broad category that actually includes an array of groups with differing philosophies and strategies when it comes to defending critters."

He called the documentary smart and comprehensive in its dealing with the federal government's declaration that "animal rights extremists comprised America’s primary domestic threat.

She noted that both these organizations declined to be interviewed by the filmmakers, and that the film concentrated on the grass-roots level as a "documentary for thinkers that offers dense and comprehensive representation of animal rights as movement, ethic, culture, and law.

"[4] Brian Dorf of eFilm Critic observed that Curt Johnson showed "a stance of directorial bravery that is seldom showcased," and appeared to not be "taking a side towards either extreme."