[1][2][3] Set in 2067, the narrator tells how the world is a happier place, as meat eating ("carnism") is banned and veganism prevails.

In the 1970s and 1980s, US food companies disguise meat as toys children would like to eat, using figures like Ronald McDonald to attract them.

Going back to 2017, the film shows how celebrity chefs like Nigella Lawson, Gordon Ramsay, Jamie Oliver and Hugh Fearnley-Whittingstall promote carnism instead of veganism.

Maude Polikoff, former erotic dancer, reveals she left the career as milk and dairy were used in a sexualised way, in spite of being unethically obtained.

Intensive farming is banned to prevent a re-occurrence, but this hikes up costs of meat, and many people are confused over what to eat.

In 2023, this Era of Confusion is broken by a new celebrity chef Freddy Jayashankar, who re-introduces a plant based Eastern cuisine.

Graber returns to TV to explain harsh environmental effects of beef, and suggesting a ban on it, which is not accepted by the British, leading to riots.

This sparks a revolution, with major food companies including McDonald's and KFC turning vegan, and 75% of UK at least vegetarian; yet there is a reluctance for criminalising carnism.

All such arguments are resolved by the invention of a Thought Translator, allowing animals to communicate freely with humans using the recorded voice of Joanna Lumley.