[1][2] The player has to manage a character trying to build a career as a YouTube personality.

Opportunities to create videos for friends, creating videos through advertising agreements, and the revenue generated by each video's ads enable the character to purchase upgrades to their equipment and housing, and access resources to level up their character's skills.

[3] Youtubers Life was developed by U-Play online, an independent entertainment company based in Barcelona, Spain.

Edition was released on the Nintendo Switch, PlayStation 4, and Xbox One.

[7][8][9] The game's sequel, Youtubers Life 2, was announced on 2021 and released on October 19 of the same year.