He was then in charge of domestic distribution at China Film Group Corporation for several years before he set up the Beijing Bona Culture Communication Co. in 1999.

[1] Under Yu's leadership, PolyBona has become the most successful distribution company in China and earned itself the nickname "the Chinese Miramax.

[1] Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens.

Yu has also established his own advertising firm and performance company.

[1] PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing.