Following this slogan, in March 2013 Yuliya Polishchuk has presented a new line of evening dresses under her own name, which has been recognized by the audience and fashion critics in Ukraine.

The MissU trademark has been developed specifically for young women: they are mischievous and thoughtful, careless and serious but at the same time both feminine and romantic.

Whereas, Yuliya Polishchuk brand is dedicated to confident and successful women whose unique and charming style are enhanced by elegant and exclusive evening dresses.

[14] Yuliya Polishchuk actively supports education and student programs in the fashion industry, and regularly delivers lectures at universities in London and Kyiv.

The collaboration occurred in the form of short films that were officially presented to the press and public during the Ukrainian Fashion Week.