Yves Rocher

The company has since expanded to Ukraine and Belarus and is now a leading mono-brand perfume and cosmetics chain with a significant presence in these countries.

[11] In 2019, Groupe Rocher became a "Mission Driven Enterprise" under the French PACTE law on business growth and transformation, building on its historical values and working with partners and territories to create a collective future.

[12] However, Yves Rocher has faced controversy and tension in Russia due to its involvement in the case of Russian opposition figure Alexei Navalny.

In 2012, Yves Rocher's Russian subsidiary filed a complaint against a transport company where Navalny was a shareholder, alleging fraud.

The company has also provided humanitarian aid to those affected by the conflict, donating more than 60,000 of its products and up to €250,000 to UNHCR and other NGOs in the short and medium term.

However, the company said it was suspending all investments and media presence in the country and would take the necessary steps if the conditions for continuing its operations were no longer met.

[18] Nevertheless, the Rocher group paid $6 million in taxes to the Russian budget last year, continuing to sponsor Russia's military aggression.