[1] Their programming, largely music videos with some documentaries, interstitial "Z Buzz" news updates, and media related shows,[2] was characterized as being aimed at "12-to 54-year olds.

[2] Z Music Television first aired in March 1993,[5] by which time the channel was helmed by former HSN consultant Kenneth Yates, who sought to make the channel more profitable by introducing "sales jockey" segments marketing Christian music CDs and cassettes, bibles, and other lifestyle products, directly to viewers.

[7] In response, starting about 1996, the company began tweaking the channel's format, introducing shows dealing with lifestyle,[11] and including videos which could be classified as "positive mainstream."

Potentially, according to Suzanne Holtermann (manager of marketing), this could mean playing music videos by groups such as Boyz II Men[7] and other mainstream acts alongside Christian market bands such as dc Talk, though such broad mainstream diversity was never actually realized.

[5][10] As defined by their author these are: The conclusion of the studies was that by showing a high number of videos with ambiguous spiritual content, the programming of Z Music Television was designed to make their Christian nature "apparent only to those willing to listen for it.