In Iraq, it is currently known as mtc-atheer; in Lebanon, as mtc-touch; and in 14 sub-Saharan countries in Africa as Celtel: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Kenya, Malawi, Madagascar, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia.
In January 2007, the Group launched the ACE (Acceleration, Consolidation, Expansion) strategy to realize its 3x3x3 vision of becoming a top-ten global mobile operator by 2011.
Zain was the first Mobile Network to be set up in Jordan (under the brand name "fastlink") and is the largest (in terms of customers).
It was founded in 1995 Though Zain - fastlink - was originally Jordanian when first established, it is now part of the mtc group, and operates by its standards.
On September 9, 2007, Fastlink became Zain, in a rebranding operation that MTC is planning to its whole group.