Following the acquisition, Zain consolidated its position in the Middle East and Africa, becoming the leading mobile telephone operator in Sudan.
Zain then became the brand name of the group's companies in Africa and the Middle East, operating in Kuwait, Bahrain, Saudi Arabia, Iraq, Jordan, Lebanon (MTC Touch), and Sudan.
Zain also pursues a policy of recruitment for Sudanese employees and workers in all its functions, in addition to providing opportunities for individuals with disabilities.
[citation needed] In 1996 15 Zain installed the first 10 Base Transceiver Stations (BTS), covering “Dar Elhatif”, Burry, Bahri, Shambat, Omdurman, Almahdia, Khartoum South's new extension, the General Command and Abo Haraz.
By the end of 1997, Wad Madani and Port Sudan, in addition to other cities and states, joined the Sudanese Mobile Telephone Network, through optical fiber cables.
Thanks to the early and careful planning, the network was established with the world's most advanced 3G technology and covered South Sudan's largest cities including Juba, Wau and Malakal.
Zain was the first company to use the new numbers after migration to the new country code together with the new Zain- South Sudan SIM Cards in the newly born nation.