Staff have included Nasrine Nawa, director of news programming, Yasamin Yarmal, host of the daily show,[4] Khalida Rashid, a political reporter,[5] Shabana Noori and Basira Joya, news anchors,[1][6] and Mehria Azali, a journalist and producer of the station's political programming.

Guardian wrote upon its founding: "It’s a radical initiative for a country where the television industry is run solely by men and where just 16 years ago, journalism and even access to education for women were banned.

[8] Canadian filmmaker Brishkay Ahmed profiled the station and its staff in the 2021 documentary film In the Rumbling Belly of Motherland.

[4] Interviews with Afghan female politicians and activists, such as Fareeda Kuchi Balkhi and Selay Ghaffar, are also included.

[4] Although the programming includes segments on topics that were banned under the Taliban rule, such as cosmetics and women in sports,[1][4] the stated goal according to Mehria Azali is to work within the framework of Afghan culture and the existing laws.