The Zastava 750 is widely known by its nickname "Fića" (Фићa) in Serbian, "Fićo" in Bosnian and Croatian, by "Fičo" or "Fičko" in Slovene and by "Fikjo" (Фиќо) in Macedonian.

The nickname "Fića" comes from the main character of a comic published by the newspaper Borba during the first years of the car's production.

The car's popularity has started increasing in the last years, partly from the low fuel consumption and very cheap price as a second hand vehicle.

The Zastava 750 was also assembled in Colombia — next to a variety of American Jeeps as well as other Fiat models — by Leonidas Lara (C.C.A.)

[6] This was due to CCA becoming Mazda's local subsidiary, favoring production of the more profitable Japanese cars.