The channel mainly syndicates popular American and British television shows to appeal to the English-speaking population of India.

It launched alongside Zee Movies; ZEEL had signed agreements with MGM, Pearson, Fremantle, Carlton and Passport International.

[2] The channel underwent a rebranding on 28 March 2005 and was renamed as Zee Café, along with a new logo and promotion deals.

[3] The channel's high-definition feed was launched on 23 September 2015, for a bench test in limited markets and nationwide on 21 November 2015.

[5] On 11 September 2012, it was repositioned as a classics channel, airing re-runs of old Zee TV programming, covering cookery, dramas, horror and mythology.