Field research crews collect data throughout the United States, Canada, Mexico, and Brazil, and survey businesses along American interstates to integrate into their navigation software and databases.

Businesses, organizations, and travelers nationwide utilize this data in a variety of applications and settings.

Zenrin's head office is in the Zenrin-Asahi Building at 1-1-1, Muromachi, Kokura-Kita Ward, Kitakyūshū.

The building stands in the midst of a modern shopping and cultural center called Riverwalk Kitakyūshū, on the spot where noted Edo-period mapmaker Inō Tadataka began his mapping of Kyūshū.

He was also known as a successful racehorse owner, having owned Mile Championship winner Zenno El Cid [ja] as well as Zenno Rob Roy; who won the Autumn Tenno Sho, the Japan Cup, and the Arima Kinen in 2004.