[14][15][19] Zero Hedge is bearish in its investment outlook and analysis, often deriving from a strict adherence to the Austrian School of economics and credit cycles.

[21][22] Over time, Zero Hedge expanded into non-financial political content,[b] including conspiracy theories and fringe rhetoric,[3][24] and has advanced radical right,[15][25] alt-right,[26][27][28] and pro-Russia positions.

The quote is from the book and film Fight Club,[35] which is in turn a paraphrase of economist John Maynard Keynes who said "In the long run we are all dead".

[43] One site contributor, who spoke to New York magazine in an interview arranged by Ivandjiiski, said "up to 40" people could post under the "Tyler Durden" pseudonym.

[48] Australian telecom company Telstra temporarily denied access to Zero Hedge and other websites on 20 March 2019 as a result of the Christchurch mosque shootings.

[14][52] Bloomberg reported that Zero Hedge had been informed by Twitter that the suspension was as a result of an article titled: "Is This The Man Behind The Global Coronavirus Pandemic?

[20] As a result of this view, Zero Hedge supports assets that are outside of the central banking system, including precious metals,[60][61] and cryptocurrencies.

[63][21] Notable views include:[e] Zero Hedge has published detailed research from Wall Street investment banks and institutions, on securities, which has been picked up by the financial media.

[60][71] The 29 April 2016 "Unmasking Zero Hedge" article by Bloomberg quoted former website staffer Colin Lokey as saying: "I can't be a 24-hour cheerleader for Hezbollah, Moscow, Tehran, Beijing, and Trump anymore.

"[23] Lokey provided chat transcripts in which Ivandjiiski refers to America's "silent majority" as "beastly", while Backshall acknowledges life in the U.S. is bad "outside of my bubble".

[15] In March 2020, American journalist Seth Hettena wrote an opinion-piece in The New Republic titled "Is Zero Hedge a Russian Trojan Horse?

[77][78] Following a series of pieces accusing Goldman Sachs of using high-frequency trading to profit via the New York Stock Exchange, Zero Hedge's readership grew rapidly.

[79][41] In September 2009, journalist Joe Hagan wrote that Zero Hedge's founder was "a zealous believer in a sweeping conspiracy that casts the alumni of Goldman Sachs as a powerful cabal at the helm of U.S.

[80][41] However, Justin Fox, went on to describe Ivandjiiski as "a wonderfully persistent investigative reporter" and credited him for successfully turning high-frequency trading "into a big political issue," but also termed most of the writing on the website as "half-baked hooey," albeit with some "truth to be gleaned from it.

[81] In January 2011, Zero Hedge was quoted in the Columbia Journalism Review regarding a JPMorgan-Ambac lawsuit: "JPM committed fraud through misrepresentation, then wilfully and maliciously traded against the entities it had sold misrepresented securities to.

"[84][85] In September 2015, economist Paul Krugman described Zero Hedge as a scaremongering outlet that promotes fears of hyperinflation and an "obviously ridiculous" form of "monetary permahawkery.

"[86] In November 2012, Krugman had noted that Bill McBride of Calculated Risk, an economics blog, has treated Zero Hedge with "appropriate contempt".

[87] Krugman has been the subject of over 703 articles on the website (almost all negative) since inception,[88] In April 2016, as part of its expose from the Colin Lokey interview, "Unmasking the Men Behind Zero Hedge, Wall Street's Renegade Blog", Bloomberg Markets stated that since its founding in the middle of the financial crisis, "Zero Hedge has grown from a blog to an Internet powerhouse.

"[23] In a May 2016 follow-up Bloomberg opinion piece, Noah Smith said: "Zero Hedge has become known as a source of cutting-edge news, rumors and gossip about the financial industry, as well as a haven for gold bugs, foes of the Federal Reserve and critics of high-frequency trading"; and also that: "But I've realized that the website is also something else—a kind of support group for financial industry workers who are worried about their own economic future in the face of sweeping changes in technology, regulation and demand".