Zettle

Zettle by PayPal (previously known as iZettle[1]) is a Swedish financial technology company founded by Jacob de Geer and Magnus Nilsson in April 2010.

Launching its first app and service in 2011,[3] the company offers a range of financial products including payments, point of sales, funding and partners applications.

[6] The company was one of the first to develop a chip-card reader and app for smartphone-based mobile commerce which meets international security requirements.

[7] In April 2010, Jacob de Geer and Magnus Nilsson founded iZettle and launched its first app and chip card reader in 2011.

[10] In August 2011, iZettle launched its mobile app for iOS in Sweden to meet the local demands of a market dominated by smart card technology.

As the Big Issue magazine is sold by homeless people, it is reported that Zettle by PayPal is making the card readers available to vendors across the country for a reduced price and offering a per-transaction fee "significantly lower" than its standard rate.

With Zettle's app, merchants can analyze credit card transactions and relay detailed information, i.e. top-selling products and average payment volume.

[4] In September 2016, Zettle by PayPal acquired Intelligentpos to expand from mobile payments to broaden their suite of products within commerce solutions, and in particular within the hospitality sector.

Intelligentpos, similar to Zettle by PayPal, offers a cloud-based software solution that helps with inventory, loyalty programs and customer flow.

[33] Zettle by PayPal serves small businesses in 13 countries including Scandinavia, US, parts of Europe, the United Kingdom, Mexico and Brazil.

Zettle reader.