[8] Sales numbers missed the US$200 million target set by Tata Digital.

By May end, the app had nearly 11 million downloads but suffered constant glitches and had slow response time leading to a reduction in customer usage.

[13][14] Soon, reports emerged that Tata Neu was set to miss the first year GMV target by as much as 50%.

[15][16] The app, which was revamped in time for the 2023 Indian Premier League (IPL) season, saw a significant increase in downloads and membership following the tournament.The Tata Group's sponsorship of the IPL and the heavy promotion of the app during the matches likely played a role in this growth.

Post the revamp, Neu’s Google Play store rating improved from 3.8 to 4.2.