Based in Paris, in 1882 the company built the Papeterie de Gassicourt, a cigarette paper production plant near the town of Mantes-la-Jolie.

[citation needed] With the death of Jacques Braunstein, in the 1950s Zig-Zag was sold to a partnership of the Group Bolloré and competitor JOB.

[2] Their focus is on a media platform featuring a wide range of artists, culture, art, and lifestyle content.

The choice of a member of this French North African regiment as a Zig-Zag icon originates from a folk story about an incident in the battle of Sevastopol.

When the soldier's clay pipe was destroyed by a bullet, he attempted to roll his tobacco using a piece of paper torn from a musket cartridge.