The newspaper was first published independently in 2004 and is owned by 3MG Media.
The site covers a wide range of topics, including sections devoted to politics, entertainment, media, Sports, living, and business.
Its roster of bloggers and regular columnists include some prominent Zimbabweans such as Senator Obert Gutu, Eddie Cross MP and businessman Mutumwa Mawere.
[2][3] The site has run various current affairs and political campaigns, such as calling for the deportation of Robert Mugabe's daughter Bona from Hong Kong,[4] and more generally for the deportation of individuals with strong links to the Government of Zimbabwe from western countries.
of poor journalistic style and failing to sufficiently verify facts, for example on its reporting of the 2007 Zimbabwean coup d'état attempt.