In line with being a market driven player in the industry, the company has also sought to alleviate the suffering of the urban consumer who has to pay hiked fares during peak hours by commuter omnibuses.
Because of this rising problem, the company has reintroduced the urban bus routes at an affordable fare during the morning and evening peak hours.
Thus the company provides daily scheduled bus service to many rural areas dotted around the country.
[1] ZUPCO operations however declined following deregulation of the urban transport sector,[2] and the uprising of individual based mini-bus "combi" services.
In 2006, the former ZUPCO chairman Charles Nherera was arrested for corruption in relation to bus procurement and was jailed.