There is no cost or fee to register with Zola, with the company generating revenue by selling wedding gifts and wedding-related items.

[4] The company introduced customized wedding invitations and save the dates in 2018 from investors including Comcast and Goldman Sachs.

In addition to traditional gift registry options, Zola has a feature for cash giving that allows users to set up funds of their choice.

The move was a response to the civil rights advocacy group Color of Change, who contend that the use and marketing of plantations, namely those in the Antebellum South, as venues for weddings hides their history as sites of slave labor.

The six-ad series featured couples of various assortments at the altar voicing vow-like regrets about not using Zola to plan their nuptials.

[23] After being roundly criticized by LGBTQ figures, allies, and rights groups (GLAAD president Sara Kate Ellis called the move "discriminatory"),[24] Crown Media reversed course on December 15 and reinstated the pulled ads.