Zona Rosa is an approximately 1,000,000 square feet (93,000 m2), mixed-use lifestyle center located in Kansas City, Platte County, Missouri.

[3] Zona Rosa was conceptualized as Kansas City's inaugural urban town center, designed to create a pedestrian-friendly environment, at its inception, the development boasted 30 stores and restaurants, a number that has since burgeoned to 140 retail spaces.

[5] Zona Rosa, situated on 93 acres near Interstate 29 and Barry Road, serves as Kansas City's inaugural urban town center.

Designed to evoke the ambiance of a traditional town square, it integrates mixed-use spaces with outdoor public areas.

The site mixed retail, office, and residential facilities, drawing in 10 million visitors annually and generating substantial sales revenue.