Users can use the service to purchase tickets to major sports, entertainment, leisure and lifestyle events and venues across the world.

Zoonga's partners include sports franchises, teams, concert promoters and event organizers.

A software engineer turned entrepreneur, Akash conceived the original idea during one of his visits back home to India.

Zoonga is backed by an $18 billion New York-based hedge fund that has multiple investments in e-media companies.

[20] Several fans were left angry[21] at the inability to purchase tickets for Sachin Tendulkar's 200th and final Test match in November 2013.