[1] He is particularly known for extremely minimalist, understated garments following the American sportswear principle, in neutral colors (occasionally red, purple or blue) and high quality natural fabrics such as silk, linen and cashmere wool.
[5] Born in the Banat in 1947, Zoran trained as an architect before migrating to the United States in 1972 where he worked in clothing retail and as an accessory designer for Scott Barrie before launching his label.
[3] Zoran's first collection, produced in 1976, offered five simple, one-size-fits-all designs made in white or black crepe-de-chine; all he could afford at the time.
[3][7] In 1982, Zoran offered some of his garments in cotton knit for summer, which enabled a wider range of customers to afford them, and also produced velour resort wear which could be worn both on the beach and for formal occasions.
"[2] Suzy Menkes described his work at the time as based on loose and easy fits, playing only with proportion, color and texture, such as lining chiffon with lamé, or pairing velvet with alpaca.
[13] Zoran relied on the loyalty of his customer base and the high quality of his deliberately logo-free clothing for his success, notably avoiding publicity, advertising, and licensing deals for his name.