Zu'bi received his M.B.A. from the University of Jordan in 2002 and accepted a position there as a professor in the Business Management department immediately following his graduation.

In 2011, he became the chairman the Business Management department, and headed numerous committees on quality of higher education, private sector development, and diplomatic training programs.

[4] Zu'bi has also worked with the Columbia University Middle East Research Center (CUMERC) on a series of events and seminars to discuss the economic reforms in Jordan midst the Arab Spring.

He has published several articles on the Jordanian economy, innovation, mass customization, and political and economic reform in the Middle East.

[6] In the same year he published his second book (Operations Management) with Render and Heizer by Pearsons Publishing; which generated a lot of interest in the operations of businesses in the Middle East due to the lack of insight back then into the organizational culture that dominated firms from Morocco to United Arab Emirates.