Zulfiqar Jabbar Khan

[16] In 2016, John Newman expressed his appreciation for the Nescafé Basement cover version of his song "Love Me Again" by an all-female band (with Xulfi as the producer), and called it "dope".

Recently they have worked on the visual curation of Nescafé Basement's "Resistance", Coca-Cola "Hum Aik Hain" anthem and Fawad Khan's "Uth Jaag"[18] for Pepsi Battle of the Bands.

[19] Xulfi has also co-founded Giraffe Pakistan,[20][6] a content creation company and creative hub with Muhammad Ibrahim and Sync is the subdivision of it.

Xulfi has worked with various popular brands including Nescafé Basement, Pepsi Battle of the Bands, McDonald's,[21] Coke, Peshawar Zalmi[22] and more.

[30][31] Zulfiqar joined hands with WWF Pakistan to create awareness about planting trees and released a video song "Rung Do"[32][33][22].

Xulfi composed and produced the official PSL Anthem named "Tayyar Hain" for the 5th edition of Pakistan Super League.

The song got appreciation from all the stakeholders including team owners, players, and the Pakistan Cricket Board because of its festive theme, cultural music, and upbeat composition.

[45] In June 2021, Zulfiqar Jabbar Khan was announced as the producer of Coke Studio Season 14, taking over the popular music show from Rohail Hyatt.

[46][47] The official announcement was made by Xulfi on his social media channels when he shared a picture of a Coke Studio Season 14 book with the caption "The journey begins".