The rights were purchased in early 2022 by William Belida, owner of The Salon Group in NYC and is in the process of re-launching with an updated menu and brand focus.

The menu included a variety of German wurst and freshly smoked meats.

"[3] When Zum Zum opened a restaurant in Harvard Square in Cambridge, Massachusetts, in 1969, The Harvard Crimson's restaurant critic Esther Dyson described its fare as follows: "Unless you like German food — about five different kinds of wursts — it's best to stick to the frankfurter with sauerkraut, a big juicy hotdog for 35 cents.

A nice filling breakfast with assorted German jams and maple syrup will cost you just a dollar.

"[4] Dyson also noted that the restaurant did not supply ketchup, "being strictly German," but instead had "china pots of mustard cutely labeled 'Das Sweet' and 'Das Hot'.