Pololikashvili has widened the scope of UNWTOs work, including innovation, digital transformation, investment and online education, which are distinctive features of tourism as a sector spearheading new business models, people-to-people interaction, and leveraging social impact and development potential.
Pololikashvili was responsible for ushering in a new phase of more liberal and secure visa regimes, facilitation of processes to ease border crossing procedures, and deepening relations with various international organizations, including UNWTO.
Pololikashvili successfully led the economic liberalization processes, introducing supportive policies for SMEs, and incentive programmes to attract foreign investment for the development of hard and soft infrastructure.
Pololikashvili has centered his efforts in supporting measures to restart tourism from both governments and the private sector, though partnerships and agreements, with a special focus on innovation, education and digitalization.
"I take upon me to lead UNWTO with a strong focus on building partnerships, fostering jobs and opportunities for all, mastering technology and innovation and advancing sustainability and the fight against climate change."
This crisis is also creating an even greater hardship for low-income and developing economies, and their local communities, which disproportionately depend on tourism and hence face a serious risk of higher poverty.