It was headed by Clifton Fadiman and among the writers who signed on were Roy Chapman Andrews, Roger Butterfield, Ilka Chase, Walter Van Tilburg Clark, Laura Z. Hobson, Howard Lindsay and Walter Lippmann.

Included were John McNulty, Andy Rooney, Christopher Morley, Ogden Nash and S. J. Perelman.

The magazine, on both pulp and coated paper, about the size of Reader's Digest and Coronet, told of the changing times and of the new world coming.

The postcard went on to inform readers that "[p]eople have been fired, ideas and departments shelved", and that they would soon receive a '47 which the editors could send out "(for the first time) with confidence and some pride".

[1] Nevertheless, in May of that year, '48 wound up laying off its circulation department and then going to court for approval of a reorganization under the National Bankruptcy Act.