In 1997, the first Čili Pica restaurant was opened on Konstitucijos Avenue in Vilnius, Lithuania.

[3] The company soon expanded into other countries, opening its first non-Lithuanian restaurant in December 2001 in the Latvian city of Liepāja.

In 2009―2010, UAB "Vilsarmos investicija" bought 67.06% shares of "Čili Holdings", which managed the restaurant chain.

[6] In 2024, the Lithuanian company UAB "Čili pica" employed 487 people.

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