Franchises have also operated at various times in the United Kingdom, Ireland, Canada, South Korea, India and Queensland, Australia.

[2] Davies was inspired by the quirky imaging of The Fish, a radio station in Taupō, to give his restaurant more personality.

On 31 October 2006 Hell announced through a press release it would be promoting its "Lust" pizza by distributing 170,000 branded condoms.

[13] It was later revealed that the condoms failed to comply with New Zealand labelling and packaging requirements, and remaining stocks were destroyed.

[14] In November 2008, while under management from Tasman Foods, Hell Pizza New Zealand apologised for an advertisement featuring the skeletal remains of Sir Edmund Hillary, Heath Ledger, and the Queen Mother, dancing on gravestones.

Hell Pizza CEO Ben Cumming confirmed he has sent a personal invitation to Thunberg to witness the company's efforts to address climate change, environmental pollution, and reduce waste.

The company had attempted to secure a large billboard for the advertisement in Thunberg's hometown of Stockholm, but local authorities had deemed it offensive.