[1] Its restaurants are mainly in the province of Ontario while others are located in Quebec, Nova Scotia, New Brunswick and western Canada.

The chain was founded by Michael Overs, who opened the first location on December 31, 1967, at the corner of Wellesley and Parliament streets in Toronto.

Locations were opened in the Montreal area in late 2007 in the boroughs of Notre-Dame-de-Grâce and Pierrefonds-Roxboro.

As well, in October 2006, the company announced it would expand in the Quebec market,[2] beginning with sponsorship of the Montreal Canadiens.

The company claims that its early adoption of the centralized single-number ordering system, and its subsequent use and heavy promotion of this rhyming phone number, helped the chain to expand throughout Ontario.

[citation needed] A central local number is used for all locations until it becomes a long-distance call.

In other cities, local numbers are requested with the "11-11" suffix to match the standard jingle[8] in the chain's radio advertisements.