The building was designed by the architecture firm Rule Joy Trammell + Rubio and built by Brasfield & Gorrie.

[citation needed] At the base of 1010 Midtown sit several restaurants, including Sugar Factory and Silverlake Ramen.

It also houses a Bank of America branch and additional retail space fronting Peachtree Street.

[6] The Midtown Mile, a block that is expected to cover some 3,000,000 sq ft (280,000 m2) when completed, will run along Peachtree Street and will be the newest location for high-end retail and dining activities in Atlanta.

It will host a variety of flagship storefronts, restaurants, hotels and high-rises, of which, 1010 Midtown will be the first to be fully completed.