Initially, 123people was originally developed as a real time people search service, which gathered information from the deep web and over 200 external data sources, to present it in a structured search result dashboard view.

[1] Later additional services were Webcleaner which was designed to delete web content (such as pictures, comments, or articles) from the Internet, and also the Social Network Monitor which checked the user's Facebook profile towards privacy and reputation threats.

123people stopped trading in 2014 and was defunct[2] until purchased by OG Media US LLC out of Miami, Florida, United States[3] and relaunched as a celebrity news site.

[6] In January 2013, the company also gave a face lift and a product extension to the people search engine, 123people.

123people integrated over 200 local and international partners providing content such as directory services, premium public records and social networks, as well as products such as wish lists and books.