Along with Time Warner's Pathfinder.com, Go.com proved to be an expensive failure for its parent company, as web users largely preferred to use search engines to access content directly, rather than using directories.

[2] Infoseek and Disney Interactive Media Group joint ventured in developing the Go Network, an internet portal.

[8][9] Concurrently, Go.com company officials announced it was shifting from a general appeal portal to featuring entertainment content.

[10] However, in January 2001, Disney announced that it would be closing Go.com and its search engine, laying off approximately 400 employees and retiring the go.com tracking stock.

In August 2016, ESPN.com switched to solely using that domain instead of espn.go.com, tying into the improved Disney Enterprise Technology user account and registration process, rather than a rumored issue involving the resolution of "301" error notices from the former espn.com redirect causing lower search result rankings.