[1] The Dotnext Inc incarnation of Leapfish based in Pleasanton focused on selling advertising via a telemarketing team consisting of 80 salespersons[2] that leveraged what it called a single experience for both searching and sharing traditional and real-time content.

The update included features such as traditional and real-time search, a customizable homepage, interactive widgets, and social media integration.

[18] In addition to appraisal values, LeapFish provided domain information such as Traffic Rankings and Unique Visitors from Compete.com.

[19] On February 3, 2009, the online blog TechCrunch posted evidence of LeapFish sales representatives intentionally abusing Google's pay-per-click model against potential customers.

As opposed to other search engines, such as Google or Yahoo which appear to favour web-based sales, Leapfish keywords are largely sold via an aggressive telemarketing operation[17][23] which has not been without friction with the online community.