17-Mile Drive is a scenic road through Pebble Beach and Pacific Grove on the Monterey Peninsula in California, much of which hugs the Pacific coastline and passes famous golf courses, mansions and scenic attractions, including the Lone Cypress, Bird Rock and the 5,300-acre (2,100 ha) Del Monte Forest of Monterey Cypress trees.
By 1840 the area now called Pebble Beach was a rancho left to widow Carmen Garcia Barreto Maderiaga Maria by her husband.
Jacks leased the land to the "China Man Hop Company", a small village with a population of about 30 Chinese fishermen living in shacks built upon the rocky shoreline.
[3] In 1880, Jacks sold the land to the Pacific Improvement Company (PIC), a consortium of The Big Four railroad barons: Charles Crocker, Mark Hopkins, Collis Huntington and Leland Stanford.
The drive was offered as a pleasure excursion to hotel guests, and was intended to attract wealthy buyers of large and scenic residential plots on PIC land.
[8] The drive featured region's historical sites, forests, and on to the coastal scenic attractions in the Hotel Del Monte Park Reservation, as it was known at the time.
In 1999 the Pebble Beach Company was acquired from Cypress by an investor group led by Clint Eastwood, Arnold Palmer, and Peter Ueberroth.
At the north end, a portion of the early route through Pacific Grove begins at the intersection of Del Monte Blvd and Esplanade Street.
From the Sunset Drive/Pacific Grove gate, the drive runs inland past Spanish Bay, then adjacent to beaches and up into the coastal hills, providing scenic viewpoints.
In addition, a red-dashed line is marked in the center of the main road to guide visitors, and help prevent them from venturing into the adjacent neighborhood streets.
In 1990 the Monterey Journal reported that Pebble Beach's lawyer, Kerry C. Smith, said "The image of the tree has been trademarked by us," and that it intended to control any display of the cypress for commercial purposes.